NASHVILLE, TN—December 3, 2009—Worthy Media, Inc. announces its exclusive licensing agreement with Big Idea, Inc. for direct-to-church sales of the first VeggieTales® DVD Library and Teaching System. The 30-volume DVD educational system features 28 VeggieTales® episodes, 2 free bonus DVDs, and 120 pages of comprehensive creative teaching resources.
The VeggieTales® DVD Library and Teaching System is available exclusively through Worthy Media's video-based curriculum development and marketing company, Worthy Resources, which creates and distributes education and enrichment resources for use by churches and small groups. Worthy Resources is focused on a robust direct-to-church marketing strategy via telephone and Internet, in addition to trade distribution channels.
"Millions of parents, teachers and children's pastors trust Big Idea to consistently deliver high-quality and engaging VeggieTales® products," says Jeana Ledbetter, director of development for Worthy Resources. "As the Christian community's best-selling children's series, VeggieTales® has already sold more than 72 million videos, books, and CDs combined. Worthy Media is honored to introduce and deliver the first-ever VeggieTales® DVD Library and Teaching System to the church."
The educational system comes in a durable, colorful VeggieTales® Display Case and contains 30 entertaining VeggieTales® videos and is organized around the Bible content associated with each animated program.. The easy-to-use teaching system includes 120 pages of comprehensive teaching resources – lesson plans, games, coloring sheets, and activity pages designed for children ages 3 through 10. The DVD library includes 28 VeggieTales® stories, plus the full length feature film Jonah-A VeggieTales Movie® and The Ultimate Silly Song Countdown as a free bonus.
"This is the first time we have ever released 30 VeggieTales® DVDs with a teaching system designed exclusively for churches," says Brian Mitchell, Director of Licensing for Big Idea. "We see this as a practical and helpful way to meet the unique needs churches and other children's ministries have and are pleased to offer it to them at a significant discount off the retail value. In doing so, Worthy Media is the ideal partner as we expand and deepen our relationships with churches across America."
The VeggieTales® DVD Library and Teaching System is an ideal supplement for Sunday school curriculum, children’s church and children's worship, for use in pre-schools and Christian schools, as well as MOPS, mother’s day out programs, and vacation Bible school classes. The library features 15 DVDs based on key Bible Stories about heroes such as Abraham, Joseph and David, with numerous bonus video features kids will love; 13 DVDs built around basic Bible lessons about topics such as honesty, sharing, and fighting temptation, and also includes fun songs and activities; plus the two free bonus DVDs that help kids retain important biblical truths. Teachers and children's pastors are invited to visit WorthyResources.com for more information. They may also call 1-877-459-4570 toll free to place orders.
About Worthy Media, Inc. Byron Williamson, former president of Word Publishing, Nelson/Word Publishers, and Integrity Publishers, is the president and CEO of Worthy Media, Inc., a privately funded holding company that starts new business units and acquires strategic Christian content, marketing, and distribution companies. Worthy's most recently released products include the video series based on the current New York Times bestseller, 90 Minutes in Heaven by Don Piper (Revell/Baker), which has sold more than 4 million copies, and Underground Reality: Vietnam, the popular video curriculum kit for teens produced by Voice of the Martyrs.
About Big Idea, Inc.
Big Idea, Inc., an Entertainment Rights group company, is the leading faith-based studio and producer of children’s and family programming, characters and brands. Since 1993, Big Idea’s best-selling animated series, VeggieTales, has sold more than 52 million videos, 13 million books and more than 7 million CDs. VeggieTales and Big Idea’s newest property, 3-2-1 Penguins!, are in their third season as top-rated series on NBC Saturday mornings, Telemundo and ION TV via the qubo children’s programming block. The studio's two theatrical releases, Jonah-A VeggieTales Movie (2002), and Universal Pictures' and Big Idea's The Pirates Who Don’t Do Anything – A VeggieTales Movie (2008), are distinguished among the top ten most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.bigidea.com.
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